Lady Gaga’s performance at Coachella 2017 was outstanding. Words cannot describe the power and quality of her voice at the outside venue!! An estimated 100,000 fans were singing along and cheering her on while she danced and performed her numerous hit songs. Lady Gaga’s fans were mesmerized by her surprise gift to her fans– the debut of her new single “The Cure.”
A few of Fotoboyz employees experienced Lady Gaga firsthand after finishing their work at the Heineken House at Coachella. The Heineken House was an impressive club set up inside the Coachella grounds. Heineken beer was available for purchase at the great bar inside, and guests could enjoy themselves on the outdoor patio playing cornhole, lounging on sofas, or hanging with friends at the high top tables while charging their cell phones. Inside guests cooled off from the desert heat while dancing on the lit dance floor to one of the many live DJs and performers. The main draw was world renowned George Clinton and Parliament Funkadelic who rocked the Heineken House and drew a packed crowd!
Open to Coachella attendees over the age of 21, the Heineken House was a destination spot and Fotoboyz Graffiti Wall was in constant action! Sam and Jessica did an AWESOME job running the booth every day of Coachella while working long, action packed hours.
Fotoboyz set up the Graffiti Wall to fit seamlessly into the Heineken House. The wall was unobtrusive yet provided non stop action for guests who posed for their shot, enthusiastically watched our graffiti artist “doctor” up the photo, and excitedly waited for their print copy! Every photo was branded with the Heineken logo and Fotoboyz Graphic Designer, Graciano, customized amazing animated GIFs with Heineken/ Coachella themes that appear in the digital images of the photos. Every person who was in the photo could enter their email address on the iPad at the Heineken branded Social Media Sharing Station to receive a digital copy of their photo to share with family, friends, or post on social media. In turn, Heineken now has a market base to target email blasts.
A Heineken House Coachella Photo became a must have souvenir for Coachella 2017 attendees!! Individuals showed their style and large groups of friends made lasting memories at Fotoboyz Graffiti Wall inside Heineken House. Our Graffiti Wall was a hit with partygoers!!!
This was the second consecutive year Fotoboyz has been at the Heineken House at Coachella. We have also worked for them through the Corso Agency at Ultra Music Festival in Miami, as well as other high profile events. Phil worked closely with Corso to ensure all legal items they required were taken care of, logistics were completed, and made sure the client received exactly the kind of marketing experience they wanted for their guests. Fotoboyz specializes in creating lasting, fun memories with corporate branding at large events. Let us help create lasting memories for your employees or target market at your next big event!!
Coachella 2017 did not disappoint those who camped at, drove to, or walked to the sold out event held at the Empire Polo Club in Indio, CA April 14-16 and 21-23, 2017. Celebrity sightings included Rihanna, Katy Perry, Vanessa Hudgens, Emma Roberts, Hailee Steinfeld, Selena Gomez and The Weeknd who made a surprise guest performance during Nav’s set. Other surprise guests included Drake performing with Future, Lauryn Hill joined DJ Snake, Diddy appeared with Gucci Main, while Pharell joined the surprise hit of the festival, Hans Zimmer, for their collaboration “Freedom.”
Other top billed artists included Kendrick Lamar, Lorde, Radiohead, Justice, Travis Scott, Father John Misty, Bon Iver, The Head and the Heart, Bastille, and DJ Khaled.
The grounds were spectacularly maintained throughout the festival even though 125,000 guests were allowed on the grounds daily. At $399 per ticket, Coachella lived up to its amazing reputation as attendees showed off their own unique styles while enjoying the 7 stages of music, food ranging from the VIP desert dining experience Outstanding in the Field to vegan options, shopping for souvenirs in the pop up record store or any of the specialized vendors as well as for official Coachella merchandise, riding the world’s largest mobile ferris wheel, viewing the HP Powered Digital Show in the Antarctic dome, lounging in the shade under one of the many gigantic and unique sculptures, and partying at the oasis in the desert–the Heineken House where Fotoboyz created fantastic, Heineken branded, take home memories for guests!!!
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